Rosch

ADVERTORIAL

OLD MUTUAL

FAMILY BUSINESS

  • Our vision is insensitive to UV radiation and polarized light. Other species, such as desert ants, on the other hand, use UV and polarized light for navigation. These tiny creatures can cross a few hundred meters in direct sunlight without getting lost.

  • Imagine a farmer who, rather than relying on his gut instincts, lets farm management software apply smart algorithms and a large pool of field data to make the daily decisions on how to work his fields. Instead of sitting on equipment outdoors, he and a handful of associates operate all the equipment for a farm covering thousands of hectares from a control room.

  • Future Farming took a seat behind 6 factory-fitted GPS guidance systems and put them to the test.

ADVERTORIAL

OLD MUTUAL

CORONA VIRUS

Farming Diary

May
12

05.12.2020 - 05.15.2020

Jun
17

06.17.2020 - 06.19.2020

Jun
17

06.17.2020 - 06.19.2020

Marketing Video