ADVERTORIAL

HOLLARD

VERSEKERING

Young South Africans want to farm. But the system isn't ready for them

Persistent unemployment has becomesynonymous with the youth experienceacross South Africa. Youth unemployment rates are almostfour times higherthan the regional average – 62% of South Africans between 15 and 35 years areunemployedand of these 60% havenever been employed .

Add to this the fact that even those who have jobs are earning below what is considered to be amonthly living wageand what emerges is youth employment crisis.

The agricultural sector could be a key source of job creation for young people. But conventional opinion has it that they are turning their backs on the sector despite high levels of unemployment. So what gives?

Drawing on personal narratives collected from 573 young people across three provinces in South Africa,recent researchhas begun building a picture what young people think and feel about work in agriculture.

Overall, the prevailing notion that they are turning their backs on the sector seems to hold true. Over 60% of respondents felt that it was harder to make career decisions relating to agriculture than other careers.

But our research dispels the view that this is because of a lack of interest. Based on our interviews, more than half of those surveyed suggested that they saw a place for agriculture in the long-term visions for their lives. This was either as a useful stepping stone, or as an exciting option in its own right.

The problem wasn't a lack of interest: rather it had to do with the fact that jobs in agriculture were either back-breaking and financially unappealing – at the subsistence level – or they were in large agri-businesses where workers are often treated appallingly.

These voices present a clear mandate to those interested in the future of youth, land and employment in South Africa: open up an economic space for viable family farming in South Africa and young people will throw their energy into the sector.


Stigma, risk and rewardUnsurprisingly, agriculture appears to carry a stronger set of negative stigmas than other careers. Examples included themes around agriculture being for poor and elderly people, on the one hand, or, on the other, for wealthier white people.

Agriculture was also perceived by many as a risky career path that involved a lot of hard work for little financial reward.

One 27-year-old put it this way:

Other themes that emerged included peer pressure, shaming, racism and substantial family pressure when considering agriculture as a career choice.

A 20-year-old from Limpopo said:

Nevertheless, over a third of the young people we spoke to expressed positive vies about working in agriculture.

Many want to work in agriculture. But they said they battled to navigate the spaces between their own vocational motivations, the available work opportunities and the pressures they encountered from friends and family.

A 25-year-old from Kwa-Zulu Natal put it this way:


ContextStepping back to look to contextualise youth narratives within the broader food system presents good news and bad.

The bad news is that there aren't enough farmers who fill the space between subsistence agriculture and large-scale agri-businesses. This 'missing middle' leaves young people feeling trapped.

They either feel trapped by the poverty, isolation and backbreaking drudgery associated with rural subsistence agriculture. Or they face the unappealing prospects of unskilled minimum wage jobs on increasingly industrialised (and often racialised) commercial farming operations.

Seen in this light, it's not surprising that young people are turning away from agriculture. The choices they are making simply reflect the fact that they are avoiding work that is demeaning.

There is some good news: many young people see potential. They aspire to entrepreneurial work with a deeper social purpose. Encouragingly, many believe that the act of working on the land to produce food is meaningful work.


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