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Koos Van Rensburg

Koos Van Rensburg Managing Director, VKB Agriculture Limited

Vrystaat Koöperasie Beperk (VKB) is one of the few remaining agricultural enterprises to adopt a co-operative business model. Van Rensburg is very clear that the marketing function must adopt a two-pronged strategy—first, meeting the needs of producers and customers and then marketing their surpluses. As he explains, VKB is a highly diversified business with a vision to provide everything a farmer could conceivably need along the lines of a one-stop-shop.


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