• Seen for the first time in public at the AEA’s Tillage-Live 2018 event in September, John Deere’s new ProSeries opener for the 750A All-Till drill will be available from January 2019 and can be retrofitted to existing machines.

  • To avoid the draconian locks that John Deere puts on the tractors they buy, farmers throughout America's heartland have started hacking their equipment with firmware that's cracked in Eastern Europe and traded on invite-only, paid online forums.

  • Marcus Hall was nine years old when he first drove a tractor on his family's sprawling Iowa farm, eschewing Tonka trucks and Matchbox cars for long rides on heavy machinery.

  • John Deere has released some technical details and a video of its upcoming GridCON electric tractor.

  • According to John Deere, hybrid drivelines are the most realistic option for future tractors.

  • Hybrid and methane-powered engines seem to be the most logical successors to the diesel engine. A fully electric drive is on the way too, though that is some while yet. Diesel’s days in agriculture are numbered. We analyse what the near future holds.

  • John Deere has welcomed the R3.7billion allocation announced in the 2019 Budget Speech to assist emerging black farmers in acquiring land and title deeds, which it believes will complement the proposed blended finance model and assist in building a more inclusive agricultural sector for the benefit of all South Africans.

  • As Craig Sutton weaves his way through John Deere’s Technology and Innovation Center’s (MTIC) Additive Manufacturing Lab (MTIC) in Moline, Illinois, his excitement about advancements in the technology – also known as 3D printing – is evident.

  • To meet that challenge, agricultural businesses are pinning their hopes on technology, and that idea that increasingly sophisticated data and analytics tools will help to drive efficiencies and cut waste in agriculture and food production.

  • Visitors to the world’s largest manufacturer of agricultural equipment John Deere’s trade show stand at the South African Agricultural Trade Show (NAMPO) can expect to be delighted at the expansive floor space it will occupy at this year’s event. At 3000 sqm, it is its largest showing at NAMPO with John Deere adding  a new VIP area for its guests as well as a new merchandise store opposite the main stand.

    The stand is located at the north of the NAMPO park in proximity of the livestock centre Caltex Hall and within walking distance of the NAMPO Hall, the epicentre of NAMPO. The stand will have the capacity to welcome more than 300 guests at a time. 2019 also marks the 53rd year of John Deere’s association with the trade show.

    Jacques Taylor, MD, John Deere Sub-Saharan Africa says, “Agriculture is all about committed relationships and is evident from our presence at NAMPO for over half a century. We remain passionate about helping farmers in Africa and we will continue to work with them and invest our resources to ensure they are more productive and make agriculture more sustainable.”

    “The agri sector has shown weak performance over the past few years battling droughts and a sluggish economy. That said, NAMPO is an important platform to showcase the potential of the sector and one of the reasons why we as John Deere continue to support it fully.”

    John Deere will launch a slew of new products at this year’s event amongst them, the 4240 Universal Display – a portable screen suited to open station tractor-driven field operations – which allows for satellite farming and site-specific crop management, traceable on the Precision Ag application.

    According to the Food and Agriculture Organisation of the United Nations, the world population is estimated to reach 9.7 billion by 2050, and to feed that number of people, global food production will need to grow by over 70%. For Africa, which is projected to be home to about 2 billion people by then, farm productivity must accelerate at a faster rate than the global average to prevent food insecurity.

    Already, farmers in Africa are being sensitised on the internet of things and are conversely using these technologies to better their production and distribution capabilities.

    According to Taylor, innovation has been at the heart of agriculture, from invention of ploughs to the introduction of tractors, the world of farming has adopted technologies much quicker than it is given credit for.

    For example, the 4240 Universal Display, an affordable and portable way to put Precision Ag into practice allowing farmers to manage crop growth in real time. While it is still early to evaluate the impacts of digitalisation on food security, in terms of productivity, tangible benefits are there for all to see.

    The display can be used in conjunction with another new offering from John Deere – the AutoTrac Universal 300 (ATU 300) steering kit. The kit is a mobile guidance solution that adds more productivity to farming operations throughout the growing season. The benefits of the ATU 300 over its predecessor include an improved on-track line performance, a faster line acquisition capability, improved diagnostics and easy-to-use calibration that allows for a quicker setup.

    The John Deere stand will also offer a glimpse into its More Tools option, an online platform on its Operations Centre platform that enables farmers to seamlessly share its data with other partners in its operations to help with timeous decision making.

    Additionally, the factory-fitted track system on John Deere’s S700 series of combine harvesters – which cut and thresh a variety of grain crops – will also be launched at this year’s NAMPO, the M4000 series self-propelled sprayers, as well as the first to-market intelligence package for vineyard and orchard sprayers.

    “NAMPO provides John Deere with a unique opportunity to speak to farmers and demonstrate how they can use our products to better respond to the challenges. This new philosophy also underpins our new brand strategy – Believe in Greater, together we believe we can usher in a new dawn in agriculture technology on the continent,” says Taylor in conclusion.

    “Technology pry’s open untapped potential for farmers to improve food production. From precision farming to an efficient food supply chain, technology could bring major economic and social benefits.”

  • Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV), the venture arm of Yamaha Motor Co, led the $7.5 million Series A funding round for Advanced Farm Technologies (AFT), which develops robotic farming equipment like the T-6 robotic strawberry harvester, which uses multiple robotic arms with custom end effectors (i.e. grippers) to harvest strawberries grown in soil. Other investors in the round include Kubota Corporation, Catapult Ventures, and Impact Venture Capital.

  • Claas, John Deere and 365FarmNet say they are introducing the first direct, manufacturer independent cloud-to-cloud data connection for the agricultural industry. A major step forward that will be welcomed by many farmers and contractors.

  • John Deere presented a new concept tractor during a dealer event in Spain. The tractor is autonomous, has an electric drivetrain, is equipped with tracks and articulated steering.

  • John Deere has developed an innovative private permission-based platform that allows third-party suppliers of agricultural services to use farm data to help farmers make decisions better.

  • John Deere and Volocopter introduced the first large drone adapted for agricultural use at Agritechnica.

  • There are numerous projects under way across the world involving autonomous agricultural vehicles.

  • 2020 will see John Deere launch the new 8RX tractor in South Africa.

  • For model year 2020, John Deere has announced that it will be introducing a new 8 Family Tractor lineup, including 8R wheel tractors, 8RT two-track tractors, and fixed-frame four-track 8RX tractors.

  • If it was up to the engineers at John Deere, electricity will become the power source of the future. For more efficiency, better traction, lower costs and lower ground pressure. An interview with three experts.

  • Speaking at the opening ceremony of the Peritum Agricultural Institute’s 2020 seventh Diploma Programme in Bloemfontein, Jacques Taylor, Managing Director for Sub-Saharan Africa said, “artificial intelligence (AI) holds the key to the continent’s food security as well as broader economic inclusion in Africa and social development.”




Farming Diary


05.12.2020 - 05.15.2020


06.17.2020 - 06.19.2020


06.17.2020 - 06.19.2020

Marketing Video