Derek Donkin of Subtrop has confirmed that the South African export crop will exceed 20m cartons this year, well up from the 11m cartons exported last year.
The rise in the export volume has not been without challenges and the greater supply may affect returns by the time the last fruit is sold. However, with increased demand reported from around the world for avocados and the South African market also growing at a rapid rate, avocado producers find themselves in a good position to take on the future.
Donkin says the main reason for the surge in exports is the fact that there has been an excellent recovery from the drought of two years ago, excellent conditions during the blossom and fruit-set period and extensive new plantings coming into production.
South African growers have invested in more orchards in late regions which will allow them to cover almost the entire year as far as the South African market is concerned.
This fruit will be sold in South Africa in November, December and January, the period when, in the past, fruit has always been imported from Spain and Israel.
This is a high price and very lucrative period and this is driving the investment in late orchards.
Donkin says there is confidence in the South African industry. “Joint promotion programmes with other producer countries are helping us to grow demand among consumers and our development of the South African market is also producing excellent results. We are also hopeful that we will be able to gain access to China within the next few years and that will allow us to be part of that fast growing consumer market."
Along with citrus and table grapes, avocados is one of the fastest growing South African fruit export sectors.
Table grapes, after last year’s problems with drought, are expected to bounce back this year with exports possibly exceeding 70m cartons.
The 2018 citrus season has not been concluded yet and the forecast is that this crop will exceed last year’s by more than 10m cartons. Fruit Net-
