The global rabbit meat market revenue amounted to $6.4B in 2017, picking up by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).

Farming rabbits could be a way for small scale South African farmers to get into exports for just R35,000 in startup costs. 

Rabbit meat is a slowly growing part of Africa's diet, with a burgeoning industry in South Africa and Nigeria, and a group of hardcore rabbit farmers promoting the meat as cheap, healthy and environmentally friendly.

Rabbit meat has high nutritional value although in some countries it continues to be considered for rural usage or limited to ethnic groups.

The EU rabbit meat market reduced to $1.1B in 2019, waning by -3.6% against the previous year.