The South African raisin industry has launched a new UK marketing campaign to promote product from the Northern and Western Cape.
South African raisin growers are adopting new drying techniques in a bid to maximise their crop and avoid food safety issues as the sector looks to boost exports in various markets.
Despite a challenging year, South Africa’s raisin industry remained firmly open for business throughout, seeing good growth in exports to the UK during 2020.
Raisins SA is looking to spread the word about the fruit’s health benefits through a promotional campaign in the UK