• Consumers are becoming more thoughtful about where their food originated from and what has happened to it throughout the process from the ground or tree to the supermarket.

  • Though Millennial foodies are often thought of in the context of hipster restaurants, a craving for avocado toast, or a passion for LaCroix, shifting purchasing habits—driven by the 50% of U.S. Millennials who claim to be foodies are inevitably beginning to reverberate further up the supply chain.