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In February 2025, Christophe Hansen, the EU Commissioner for Agriculture and Food, presented the new European Vision for Agriculture and Food. This vision moves away from the Green Deal and Farm to Fork strategies, which primarily focused on greening agriculture, toward a broader approach aimed at strengthening the agricultural sector. It addresses various topics, including reforming the Common Agricultural Policy, generational renewal, enhancing European food sovereignty, reducing dependencies (such as on proteins and fertilizers), fair-trade practices, and decarbonization. Although the Green Deal era has ended, its relevance persists due to the adoption of significant legislation, like the Nature Restoration Law adopted in 2024. The future of European farming involves not only Commissioner Christophe Hansen, but also Jessika Roswall, the Commissioner for Environment, Water Resilience, and a Competitive Circular Economy. While the new Vision for Agriculture and Food may suggest a reduced regulatory burden for farmers, policies from Roswall’s department could still impose stringent requirements on farmers to enhance their sustainability performance.
North American agribusiness review April 2025 This periodical update provides a market outlook for dairy, cattle, wheat, and other key commodities, and gives an overview of what developments to watch in the upcoming months in North America.
Economy: A tariff-induced recession?Climate: Elusive moisture may ruin the planting party -Logistics: What is global trade? - Consumer: Worsening consumer sentiment jeopardizes what was expected to be a recovery year Cattle: Stronger beef and cattle demand across N. America provides the markets with some resiliency in early 2025 Corn: Can growers capitalize on improved old-crop fundamentals ? Dairy: Milk production returns to growth, but tariff risk persists Farm inputs: Breadth of tariffs significant, even after rate reduction Fruits: Citrus prices are under pressure, while avocado prices continue to be strong for larger sizes Pork: Trade disruption begins to weigh on pork values, producers remain cautious Poultry: Chicken markets strengthen into spring, even as production increases Soybeans: SBO exports throw the complex a temporary lifeline Tree nuts: Short-term market fundamentals continue to support prices Vegetables: A smooth transition of the season for leafy greens provides insights of reliable supplies this spring Wheat: A “yes, but” marketCotton/Sweetener: Cheaper dollar and decreased production point to higher prices for 2025/26 crop .
Brazil’s animal feed industry is projected to grow by 2.3% in 2025, according to a recent USDA FAS forecast. The forecast follows stronger-than-expected growth in 2024, when feed output rose 3-25% above the group’s original projection. Total feed production reached 96.4 million tons last year, with broiler feed accounting for 45.6 million tons, up 2.7%, and layer feed reaching 7.7 million tons, up 2.4%. Corn remains the top ingredient in poultry feed, followed by soybean meal. Brazil’s strong crop output gives it a cost advantage in feed production, particularly for its dominant poultry and swine sectors. Despite this growth, industry sources say there is still idle capacity across the feed sector, which could be leveraged if demand continues to rise. The USDA has also projected a larger corn and soybean harvest for the 2024/2025 crop season, which could further stabilize feed costs moving forward.
McDonald's says they've been listening to their fans on social and beyond, and they have made one thing clear: they want more chicken. But not just any chicken – they want juicy, dippable perfection. So, countless taste tests later, McDonald's is ready to reveal McCrispy™ Strips and the all-new Creamy Chili Dip – a flavor-packed duo that’s here to stay. This marks the first time since 2021 that McDonald's has debuted a permanent menu item in the U.S. – available in all participating restaurants nationwide by May 5.
The McCrispy Strips are 100% white meat, coated with crispy golden-brown breading and bursting with a bold, new black pepper flavor. McCrispy Strips also come with a perfect pairing – Creamy Chili Dip, a savory, sweet and tangy sauce that unlocks the full Strips experience.
"Since stepping into my new role as a leader of the US business this year, I've been excited for fans to get to experience our additional chicken offerings," said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s. "The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans and created a product we knew they would crave. And the best part is we’re just getting started.”
Fans can get their hands on McCrispy Strips in three- or four-piece counts, served with one or two Creamy Chili Dip sauce cups, respectively. Customers can also zest up their Strips with other favorite McDonald’s signature sauces – like Tangy Barbecue, Spicy Buffalo, Creamy Ranch, to name a few.
"When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customer’s expectations,” said Cesar Piña, Senior Vice President and Chief Supply Chain Officer at McDonald’s. “From the farms we source from to how food is prepared in our restaurants, bringing new products to our fans requires collaboration across suppliers, franchisees, and company staff. We hold ourselves to the highest standard and aim to bring fans nothing less than greatness.”
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