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As Digital Matter marks 25 years of innovation, CEO Loic Barancourt reflects on the milestones that transformed connected farming – and the technologies set to redefine it again
Digital Matter began as a small engineering firm in South Africa.
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Over three decades of development have streamlined functionality and increased the accuracy of yield mapping technology. This has led to greater on-farm adoption of the hardware itself, as well as precision-agriculture systems more generally.
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From Delhi to Addis Ababa, digital farming systems are taking root. Can South Africa build the public digital infrastructure to keep its farmers, and its food supply, alive?
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Owe Pettersson worked in insurance and finances for decades before becoming the chief executive at Plantagon, an indoor farm that recently opened in Sweden.
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There are many movies where satellites offer scary surveillance capabilities.
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Farms are battlefields, pitting growers against rapacious pests and aggressive weeds in never-ending, costly campaigns that often involve chemical weapons.
